Returns, especially after Black Friday, are a complex and often costly aspect of business in the ecommerce world. They’re also a fact of life. In December 2022, we sat down with Gulnaz Khusainova, CEO & Founder of Easysize, and Sophie Aubard, CEO & Co-founder of yayloh, to chat about the impact of returns, the data around… Continue reading Everything you wanted to know about returns (but were too afraid to ask)
Category: Guides
Should you embrace TikTok marketing?
For the past year or so, there’s been one question every marketer’s asking themselves: “Should we start running ads on TikTok?”. The logical follow-up to this question is, “How do we run ads on TikTok?” Well, we’re eager to answer those questions. So, in October 2022, we invited Luke Jonas, CCO of Nest Commerce, to… Continue reading Should you embrace TikTok marketing?
A Handy Guide to Writing Effective Chatbot Copy
Making an incredible bot takes more than just building the flow. You also need effective chatbot copy to ensure that users don’t feel like they’re talking to, well, a robot. To that end, we asked Lucy Samuel, a copywriter who’s done great work with Certainly clients Feastables and Roadrunner, to walk us through the process… Continue reading A Handy Guide to Writing Effective Chatbot Copy
Multilingual Chatbot: Learn How to Speak Your Customer’s Language
From our friends at Crowdin. The power of the Internet allows you to tap into a global community, expanding into a market you may have never considered before. So now, companies that have customers in different countries with different languages can create multilingual funnels using localization and globalization strategy. Moreover, research by Common Sense Advisory… Continue reading Multilingual Chatbot: Learn How to Speak Your Customer’s Language
How to Collect First-Party Data in a Privacy-First World
From our friends at Inflow. With the increasing instances of data and privacy breaches, today’s consumers are becoming much more privacy-conscious. In turn, these concerns surrounding the use of personal data by corporations and businesses, both big and small, have led to the introduction of new privacy laws—most notable being the General Data Protection Regulation… Continue reading How to Collect First-Party Data in a Privacy-First World
Ecommerce SEO Dos & Don’ts
From our friends at The Luxurist Method. Ecommerce SEO requires the same basic knowledge of SEO: relevance, authority, and good site structure. But there are other aspects that are not commonly talked about for ecommerce sites, specifically larger enterprise sites. The best areas to focus on for your ecommerce SEO strategy are: Site Speed & Crawl… Continue reading Ecommerce SEO Dos & Don’ts
Chatbot Marketing: How Do Chatbots Work For Marketers
AI technology never seems to slow down, and nowhere is this more apparent than with chatbot marketing. Chatbots are quickly gaining a lot of traction within the industry. There’s always something new in this technology, and on top of being automated, it is becoming more human-like. In this article, we explore chatbot marketing and answer… Continue reading Chatbot Marketing: How Do Chatbots Work For Marketers
NFC Tags – Enhance the Chatbot Experience with NFC
What is NFC? NFC stands for Near-Field Communication and allows compatible devices to exchange information with a simple tap by way of NFC tags. In simplest terms, any two objects with NFC tags are able to communicate wirelessly when in (very) close proximity. While it may sound like groundbreaking technology, it is fundamentally more evolutionary… Continue reading NFC Tags – Enhance the Chatbot Experience with NFC
How To Build A Chatbot: 10 User Experience Design Mistakes To Avoid
User experience design is a vital element of successful chatbots, helping companies to improve customer engagement and customer satisfaction. Chatbots designed according to the best UX practices can create quality interactions with customers in connection with an inquiry to Customer Service. Users require an instant reply and accurate answers, regardless of the timing or complexity of… Continue reading How To Build A Chatbot: 10 User Experience Design Mistakes To Avoid
The Future of Digital Customer Experience. AI as a Business Strategy in Post-COVID-19 Times
Using Digital Customer Experience as a Competitive Advantage Ever catch yourself wondering how to perfect your digital customer experience? It isn’t exactly news that a great experience for customers is a key to success. Happy customers return, don’t churn, and most importantly, refer your business to potential new customers. But in these unprecedented times, it… Continue reading The Future of Digital Customer Experience. AI as a Business Strategy in Post-COVID-19 Times