Returns, especially after Black Friday, are a complex and often costly aspect of business in the ecommerce world. They’re also a fact of life. In December 2022, we sat down with Gulnaz Khusainova, CEO & Founder of Easysize, and Sophie Aubard, CEO & Co-founder of yayloh, to chat about the impact of returns, the data around… Continue reading Everything you wanted to know about returns (but were too afraid to ask)
Should you embrace TikTok marketing?
For the past year or so, there’s been one question every marketer’s asking themselves: “Should we start running ads on TikTok?”. The logical follow-up to this question is, “How do we run ads on TikTok?” Well, we’re eager to answer those questions. So, in October 2022, we invited Luke Jonas, CCO of Nest Commerce, to… Continue reading Should you embrace TikTok marketing?
A Handy Guide to Writing Effective Chatbot Copy
Making an incredible bot takes more than just building the flow. You also need effective chatbot copy to ensure that users don’t feel like they’re talking to, well, a robot. To that end, we asked Lucy Samuel, a copywriter who’s done great work with Certainly clients Feastables and Roadrunner, to walk us through the process… Continue reading A Handy Guide to Writing Effective Chatbot Copy
What’s your strategy for Black Friday and Cyber Monday in 2022?
Black Friday and Cyber Monday strategies that work What’s your strategy for Black Friday and Cyber Monday in 2022? In all likelihood, you’re going to see your website traffic double (exciting), conversion rates go up (hooray), and nearly a third of your customers return their purchases (scary). The peak season will add extra stress on… Continue reading What’s your strategy for Black Friday and Cyber Monday in 2022?
Multilingual Chatbot: Learn How to Speak Your Customer’s Language
From our friends at Crowdin. The power of the Internet allows you to tap into a global community, expanding into a market you may have never considered before. So now, companies that have customers in different countries with different languages can create multilingual funnels using localization and globalization strategy. Moreover, research by Common Sense Advisory… Continue reading Multilingual Chatbot: Learn How to Speak Your Customer’s Language
How to Collect First-Party Data in a Privacy-First World
From our friends at Inflow. With the increasing instances of data and privacy breaches, today’s consumers are becoming much more privacy-conscious. In turn, these concerns surrounding the use of personal data by corporations and businesses, both big and small, have led to the introduction of new privacy laws—most notable being the General Data Protection Regulation… Continue reading How to Collect First-Party Data in a Privacy-First World
Ecommerce SEO Dos & Don’ts
From our friends at The Luxurist Method. Ecommerce SEO requires the same basic knowledge of SEO: relevance, authority, and good site structure. But there are other aspects that are not commonly talked about for ecommerce sites, specifically larger enterprise sites. The best areas to focus on for your ecommerce SEO strategy are: Site Speed & Crawl… Continue reading Ecommerce SEO Dos & Don’ts
Zero-party Data: Have You Tried Asking Your Customers?
Zero-party Data is the New Biofuel If you’ve been paying attention to data collection trends, you’ve probably been asking yourself, “what is zero-party data?” Well for a while, there’s been a saying going around that “Data is the new oil”. If that’s true, then third-party data is something like leaded gasoline, being phased out due… Continue reading Zero-party Data: Have You Tried Asking Your Customers?
AI-powered Ecommerce Trends to Scale Your Business in 2022
In 2020, US ecommerce saw the equivalent of ten years growth in just three months. Even the reopening of the high street hasn’t dented that rise significantly. Both online and traditional retailers have had to scale up their online stores. Artificial intelligence is playing a crucial role as the ecommerce sector continues its rapid growth.… Continue reading AI-powered Ecommerce Trends to Scale Your Business in 2022
Certainly CEO’s 2021 year in review (& a sneak-peek into 2022)
2021 in review 2021: Kudos to us, but it’s all thanks to you. 2021 was certainly quite a year. We doubled the team, did a complete rebrand, and reached or exceeded our goals. Kudos to the entire Certainly team for this accomplishment and here’s to a brilliant 2022! We would however be nothing without the value we provide to our customers, so I want to lead with that: It’s 110% about… Continue reading Certainly CEO’s 2021 year in review (& a sneak-peek into 2022)